MARKET RESEARCH

Reaching out to understand and motivate business customers

In todays marketplace, few businesses can afford to rely exclusively on imprecise, expensive mass marketing efforts to build a customer base, to impact public opinion or to reach their corporate goals. Direct contact with clients and customers is imperative.

The telephone has become the prime instrument in determining what people think, identifying customers and stimulating action.

The explosive growth in teleservices is a reflection of the direct communications revolution.

The Parker Group, Inc. (TPG) is an established leader in advanced teleservices and market research for corporations, governments and trade associations.

Our company was founded with the express intent of creating the best Computer Aided Telephone Interviewing (CATI) field services capabilities in the market.

Our powerful technological tools and highly trained staff provide a wide range of out-bound and inbound teleservices capabilities.

TPGs client list includes many major international corporations, government agencies, trade associations, market research companies, public interest groups, polling firms, advertising agencies and public relations consultants.

Our experience covers numerous industry sectors - e.g. - health care, financial services, telecommunications, information technologies, consumer products, advertising, public relations and academia.

The TPG Philosophy

  • Do more than is expected.
  • Do it right.
  • Treat clients as working partners.

Strategy Driven Corporate Services

TPGs experience covers a broad range of project types aimed at solving business problems for a varied client base.

Teleservices Include:

  • Market Research
  • Business to Business
  • Business to Customer
  • Customer Retention Programs
  • Crisis Intervention
  • Data Base Verification, Management and Maintenance
  • Customer Satisfaction Tracking
  • Lead Generation and Qualification
  • Appointment Setting
  • Seminar and Conference Recruitment & Registration

Survey Research Services:

  • Opinion Surveys
  • Polling - Benchmark, Tracking and Time Series
  • Cross Tabulation and Data Mapping

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